Ethical Sourcing Policy


All of the Completecomfortbeds branded products are designed in Britain. Many of these are made and supplied by factories based in China & India, while others are made in Europe and the UK. Even though they aren’t directly part of the Purenur team, we care about the workers who make our products so we only source our products from factories proven to provide good and fair working conditions. We aim to create beautiful, practical and long-lasting products which means we only work with factories that are focused on providing the high levels of quality products we want to supply to customers. Our suppliers are continually monitored to make sure that working conditions are safe and workers are being fairly treated  correctly (according to local regulations) as well as having excellent quality monitoring systems.

We invest heavily in testing our products to ensure they meet legal requirements, are safe and outperform customer expectations, so when we say our products could become family heirlooms we mean it. This is only achieved by working closely with our suppliers to ensure the very best products are made for affordable prices.

Should improvements be identified we work closely to support suppliers on improvement projects.




As a retailer that provides products for parents and children, it’s important to us to do our bit to minimise the environmental impact of our business and help preserve our lovely planet for the next generation.


We are working hard to regularly assess and review the packaging used for our products. Reducing the amount of packaging we use, as well as making it easier for customers to recycle our packaging by making changes to the materials it’s sourced from, are key targets. Unfortunately we haven’t been able to remove all plastic from our products and packaging but we are working on reducing the amount as fast as we can!

We’ve kick-started our journey to making our business more sustainable and look forward to continuing this positive work in the near future. Watch this space in shaa Allah for updates!


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